Environmental approach

A Commitment to the Future

For us, as a brand, the environment is at the heart of our strategic challenges for the future.
Our goal for the coming years is to develop MW by looking to the future, so that we can grow while reducing our environmental footprint. This commitment is therefore now part of our DNA and guides us in our choices.

This is a long-term process that began in 2018. The aim is to identify and work on sustainable improvements in a significant number of areas, and then to evaluate them using objective and transparent indicators.

Recycled covers, our major breakthrough

The result of this work is the launch of 2 collections made from 99% recycled materials (RPET, polyurethane memory foam), while retaining the technical characteristics that have made the brand successful.

Each part of the sleeve has been designed to offer the best possible solution. The fabric, zipper, interior plush, and 6mm memory foam (all 4 GRS certified) are therefore made from recycled and environmentally friendly materials. For example, it takes 12 water bottles to produce a 13'' sleeve.

The remaining 1%? The nylon thread used to sew our sleeves.

Thanks to the sales of recycled covers between 2022 and 2024, we achieved CO2e and resource reductions equivalent to:

91 tonnes reduction
of CO2 produced

which is equivalent to
417,946 km
for a city car

A 691 m3
reduction in water used

which is equivalent to
the annual water consumption
of 9 Europeans

A reduction of
503 MWh used

which is equivalent to the
energy consumption of
82 Europeans over 1 year

Our manufacturing process

The plastic used is post-consumer – from household waste sorting and plastic bottles recovered from the sea – as well as post-industrial.

It is then reduced to pellets and re-melted to form textile threads, which are then transformed into fabric. Our materials give waste a second life.

A plainer packaging

Since 2020, we have been offering packaging for our covers with a reduced environmental impact.

This sustainability is achieved through careful consideration of materials, using 100% recycled cardboard assembled with plant-based glue and printed with soy-based ink, as well as a focus on reducing the amount of packaging.

The new packaging has led to a 44% reduction in cardboard use, and secondary packaging has been reduced, particularly the polybag surrounding the covers.