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A commitment to the future
For us, as a brand, the environment is a key strategic issue for the future..
Our goal over the next few years is to develop MW in a forward-looking way, so that we can grow while reducing our environmental footprint. That’s why this commitment is now part of our DNA and guides us in our choices.
This is a long-term process that began in 2018. The aim is to identify and work on sustainable improvements in a wide number of areas, and then to evaluate them using objective and transparent indicators.
Recycled sleeves, our major advance
The result is 2 collections made from 99% recycled materials (RPET, polyurethane memory foam), while retaining the technical characteristics that have made the brand so successful.
Every part of the sleeve has been studied to offer the best possible solution. The fabric, zipper, inner plush and 6mm memory foam (all 4 GRS-certified) are made from recycled materials. For example, it takes 12 bottles of water to produce a 13″ sleeve.
The remaining 1%? The nylon thread used to sew our sleeves.
A reduction of 18 tonnes
of CO2 produced
which is equivalent to 95,000 km for a city car
A reduction of 5,965 m3
of water used
which is equivalent to 2.6
swimming pools olympiques
A reduction of
241,290 MJ used
equivalent to the energy consumption of 2.57 Europeans over 1 year
Our production process
The plastic used comes from post-consumer sources – from the sorting of household waste and the recovery of plastic bottles dumped in the sea – as well as from post-industrial sources.
A more sober packaging
Since 2020, we have been offering packaging for our sleeves that has a reduced impact on the environment.
This sobriety involves thinking about materials, with 100% recycled cardboard assembled using vegetable-based glue and inscribed with soya ink, as well as the quantity of packaging. The new packaging has reduced the amount of cardboard used by 44%, and secondary packaging has been reduced, in particular the polybag surrounding the sleeves.
What are the gains of recycled sleeves?
During our study of the difference in impact between a cover made from recycled materials and a conventional sleeve, 4 major indicators were determined. This choice was based on an analysis that highlighted the 4 most important points in the production of a sleeve, and on the reliability of the analysis.
Water consumption
It takes into account water taken directly from natural freshwater reserves (e.g. river, lake, groundwater) or from salt water.
The production of a sleeve made from recycled materials represents a 63% reduction in water consumption.
Abiotic resources
It reflects the use of natural resources, whether renewable or non-renewable, organic or non-organic.
The production of a sleeve made from recycled materials has 56% less impact than an ordinary sleeve.
Eutrophication
This is defined as the addition of nutrients in the form of nitrogen and phosphate compounds, leading to the development or even proliferation of plants that deprive existing vegetation of light and thus suffocate the environment.
The production of a sleeve made from recycled materials has 51% less impact than an ordinary sleeve.
Climate change
This refers to the ability to influence changes in average global air temperature and subsequent changes in various climate parameters and their effects.
The production of a sleeve made from recycled materials has 56% less impact than an ordinary sleeve.